As Most Theories on Motivation Are Ethnocentric In Nature, They Have Essay

As Most Theories on Motivation Are Ethnocentric In Nature, They Have Little Value in A Geocentric World - Essay Example Ethnocentrism is considered as types of attitudes as well as behaviours of various individuals. Ethnocentrism behaviour involves cooperation of members within groups and absence of cooperation outside groups. An individual with ethnocentric behaviour considers one’s group as superior and outside group as inferior and disgraceful. The implication of ethnocentrism is not only present in war and conflict rather it may be available in consumer choice. It also arises from the competition between individuals. There is no precise difference between the evolutionary procedures in order to deal with own group members and members of other groups (Axelrod & Hammond, 2003). In ethnocentrism facts, the psychological aspects of individuals possess both negative and positive outcomes. It may also cause misunderstanding and intercultural-willingness-to-communicate may get decreased. When the sensitivity of intercultural communication increases, the competence level also rises, but ethnocentrism acts as ‘an obstacle to intercultural communication competence’. The sensitivity of intercultural communication as well as multiculturalism encourages cultural diversity and maintains cultural appreciation so as to motivate the people for eliminating ethnocentrism (Dong & Et. Al., n.d.). The policy of ethnocentrism may lead to â€Å"cultural myopia† and the staffing of ethnocentric brings restriction in the development of opportunities in host nations (Hill, 2008).